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The Theory of Fun : Can you change selection behaviour by making something more fun?

Updated: Jun 23, 2022

The Theory of Fun asks a very simple question. Can you change selection behaviour by making something more fun to do?

For example, could you get more people to use the stairs, rather than an escalator, simply by making the stairs more fun?

This video shows that you can.

Bringing it back to the corporate world, what does that mean for you? How can you make your meetings more fun? Will attendance improve if your meetings are enjoyable and fun, or dull and boring? Will people remember your messages if they are lifeless and monotonous or inspire and excite?

As Mary Poppins once said :

“In every job that must be done, there is an element of fun. You find the fun and ‘snap’, the job’s a game.”

So, what's it to be? The Stairs or the escalator?

David Stack is founder of Brightfrog, an IT consultancy business with a twist. David has over 20 years experience in the Finance, Pharmaceutical and FMCG industries and uses common sense, great dedication, enthusiasm and a pinch of social psychology to deliver great results. (

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1 Comment

Love this, never stop having fun

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